University students gathered for group selfie photograph

Etio insights for North America

From the International Student barometer (ISB) - the world's largest student experience survey of enrolled students.

The International Student Barometer (ISB) measures, tracks and benchmarks international student opinion across the entire student journey, providing your institution with data and insights to develop a world-class student experience, and grow your international student numbers.

The ISB is used by Higher Education institutions, membership bodies, networks and national governments around the world to provide the global benchmark for the international student experience.

  • Understand your performance in a competitive context - compare your institution’s international student experience with regional, national, global and bespoke comparator group benchmarks.
  • Enhance your international marketing and recruitment strategies.
  • Create institution-wide understanding of what is needed to deliver a world-class student experience.
  • Understand evolving international student perceptions, expectations, motivations, decision-making, and what impacts recommendation.
  • Quantify the impact of student experience improvement initiatives.
  • Drive a culture of continuous improvement – understand your strengths and areas for improvement, and set meaningful KPIs.

Below you will find a set of first-hand accounts from participating institutions across North America, along with the 2025 Global Student Experience Report, and our latest on-demand insights session available as a download.

 

The International Student Barometer in numbers

4300000

students provided feedback

1600

institutions participated

40

countries

North American institutions championing the student experience.

University lecture hall

Improving the international student experience through data-informed decision-making at The University of Texas at Austin

“The ISB offers a holistic view of the international student experience, from application to graduation. It enables UT Austin to make data-driven decisions to sustain positive aspects and improve areas that need attention. Being intentional and soliciting feedback is critical in our efforts to support international students as an integral part of the Longhorn community.”

University students gathered for group selfie photograph

Informing resourcing decisions with the ISB at Nova Scotia Community College

“I think we have a role to play in the education sector to really do our best to promote quality - a tool like the ISB can be very useful to demonstrate our commitment to the experience of students, and improving and enhancing that to ensure we're meeting their objectives. So, I can't think of a better way to do it. The ISB continues to be very helpful for us, and I'm sure it could be helpful for others as well.”

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The benefits of meaningful analysis of the student experience at Colorado State University

“Using the ISB to focus on student satisfaction, student success and the student experience can have both near-term and long-term positive impacts on international student enrollment and retention. And I think that's especially vital in the United States. So, I would encourage all universities to be engaging in this type of reflection, and ideally through the ISB, because I think only by really understanding where your students, are in terms of their relationship with your university, and compared with other universities, can you really get an authentic and honest answer of how satisfied your students are. It moves us away from the anecdotal to having a clear, accurate understanding, so we can make better strategic decisions.”

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Optimising international student employability to increase competitive edge at Fanshawe College

“I would encourage institutions to look at the ISB as the global benchmark that it is. I think that's what makes it incredibly unique. I'm not particularly concerned about the college down the road, but I am concerned about what's happening in terms of the competition - in the UK, in Australia, the US or wherever else it might be. The ISB is our quality assurance measure, and that's what matters in the world that I'm in - it matters what our reputation is internationally.”

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Webinar: How to increase student numbers, keep them happy, and influence recommendation

In this 30 minute recording, three of our experts provide an analysis of the latest International Student Barometer data, from 106,427 students, across 132 institutions in 24 countries, to provide you with up to date insights into the global (and regional) student experience.

In particular, our experts explore the following aspects of the international student experience:

  • Decision factors - what is currently driving choice of destination for international students?
  • Integration - how does students' sense of belonging and integration differ across regions, and what are the most important factors you should consider?
  • Artificial Intelligence - how do students perceive AI? - their usage, expectations, and the perceived impact on their careers.
  • Employability - how do you ensure your institution understands this most critical aspect of the student experience, and how can you meet their expectations?
  • Net Promoter Score (NPS) - which factors are the biggest drivers of student recommendation?

By watching this session, you will gain the freshest insights from the world's largest survey of enrolled students, and understand some of the most important aspects of the student experience that can help you create a competitive advantage on the global higher education landscape.

Your presenters:
Nannette_Ripmeester-v2_600
Guy_Perring_v2
Nannette Ripmeester (Regional Director - North America & Europe)
Guy Perring (Regional Director - Asia)

Watch the webinar recording now: